BizDueDiligence
Setup Instructions

Payment Processing Setup

Follow these simple steps to start accepting payments and selling your premium guide

Important: Complete This Setup First

Before you can start selling your premium guide, you need to set up payment processing. This is a one-time setup that takes about 10-15 minutes. Choose the option that works best for you below.

Choose Your Payment Method

Gumroad

RECOMMENDED

Easiest for beginners

No upfront costs
10% fee per sale
Auto PDF delivery
10-minute setup
Affiliate system built-in

Stripe

More control

2.9% + 30¢ per sale
Payment links feature
Professional dashboard
Manual PDF delivery
20-minute setup

PayPal

Simple option

2.9% + 30¢ per sale
Buy Now buttons
Familiar to buyers
Manual PDF delivery
15-minute setup

Gumroad Setup (Recommended)

Follow these steps to start selling in under 10 minutes

1

Create Gumroad Account

  1. Go to gumroad.com
  2. Click "Start Selling" in the top right
  3. Sign up with your email (it's free!)
  4. Verify your email address
  5. Complete your profile
2

Upload Your Premium Guide

  1. Click "Create a Product" or "New Product"
  2. Select "Digital Product"
  3. Upload your premium PDF guide (your local PDF file)
  4. Give it a title: "Complete Business Acquisition Due Diligence Guide"
  5. Add a description (copy from the guide sales page)
  6. Add a cover image (optional but recommended)
3

Set Your Price

  1. Set price to $14.99
  2. You can enable "Pay What You Want" (optional)
  3. Set minimum price to $14.99 if using Pay What You Want
4

Configure Delivery

  1. Gumroad automatically delivers the PDF after purchase
  2. You can customize the thank you message
  3. Enable email notifications for sales
5

Get Your Product Link

  1. Click "Publish" or "Save"
  2. Copy your product URL (looks like: gumroad.com/l/your-product)
  3. You can customize the URL slug
6

Update Website Buy Buttons

Final Step:

Replace all "Buy Now" button links on your website with your Gumroad product URL. Look for buttons on the home page, guide page, and other CTAs throughout the site.

  1. Find all "Buy Now" or "Get Premium Guide" buttons on your website
  2. Update the href/link to point to your Gumroad product URL
  3. Test the purchase flow yourself
  4. Confirm you receive the PDF after test purchase
7

Optional: Enable Affiliates

  1. In Gumroad, go to your product settings
  2. Enable "Affiliates"
  3. Set commission rate (10-20% recommended)
  4. Share affiliate link with business brokers and consultants

Stripe Setup (Alternative)

Step 1: Create Stripe Account

Go to stripe.com and sign up for an account. Complete verification.

Step 2: Create Payment Link

In your Stripe dashboard, go to "Payment Links" → "New" → Set price to $14.99 → Add product details.

Step 3: Manual Delivery

When someone purchases:

  1. You'll receive an email notification
  2. Manually email the PDF to the buyer
  3. Use a template email for faster delivery

Note: Stripe doesn't auto-deliver digital products. You'll need to email each buyer manually or integrate with a delivery service.

PayPal Setup (Alternative)

Step 1: Create PayPal Business Account

Go to paypal.com and create a Business account.

Step 2: Create Buy Now Button

In PayPal: Tools → PayPal Buttons → Buy Now Button → Set price to $14.99 → Generate button code.

Step 3: Add Button to Website

Copy the button code and add it to your guide sales page.

Step 4: Manual Delivery

Email PDF to buyers after receiving payment notification.

Testing Your Setup

Before You Launch

  1. 1
    Make a test purchase yourself (you can refund it later)
  2. 2
    Verify you receive the payment notification
  3. 3
    Confirm the PDF is delivered correctly (for Gumroad)
  4. 4
    Test all "Buy Now" buttons on your website
  5. 5
    Ask a friend to test the purchase flow

Need Help with Setup?

If you run into any issues during setup, we're here to help